Why We Chose the Hard Path
Brenda Robinson Brenda Robinson

Why We Chose the Hard Path

Real boats are messy. Different brands, different generations of equipment, different standards, all trying to work together. This is the story of why we chose the hard path with Zora, and how openness became the foundation for the next generation of intelligent boating systems.

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Chartplotters Are Holding Boats Back
Brenda Robinson Brenda Robinson

Chartplotters Are Holding Boats Back

Let’s say the quiet part out loud:

Chartplotters are no longer enough.

Not because they’re bad.

But because they were never designed for what boats have become.

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Chartplotters Are the Mainframe Computers of the Sea
Brenda Robinson Brenda Robinson

Chartplotters Are the Mainframe Computers of the Sea

For decades, chartplotters have been the unquestioned center of the yacht helm. They’ve grown bigger screens, faster processors, and nicer graphics—but at their core, they haven’t changed.

That’s not evolution.

That’s preservation.

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